Tags tells us about our products; where they are from, what they’re made of, and how to care for them. They also tell us about ourselves as consumers, what brands we like, what fabric we wear, and maybe even the production process we choose to support.
In the growing fair-trade movement, we are given a choice. We can choose products that maintain social standards that are good for people and our environment. Many of our charities work closely with people living in poverty or escaping dangerous situations and, in addition to providing them with care, train and equip them to provide for themselves. That’s why most of our products are handmade and fair trade.
Amani Ya Juu has clearly expressed their commitment to fair trade and preserving the dignity of the women they work with. Reaching women from Kenya, Rwanda, Uganda and several other African countries, Amani Ya Juu equips marginalized women with sewing and marketing skills so that they can provide for their families.
As a personal touch, most Amani products are tagged by their creator. A simple reminder of the dignity instilled by your purchase and the uplifting conditions under which it was made.