Just Shea

Here’s the situation: Shea trees grow in Ghana, West Africa. Local women harvest the shea. The shea fruit falls to the ground in the bush and women go in to find the fallen fruit. 

Every day when they harvest shea, they are vulnerable to venomous snake bites by vipers and mamba snakes. After their risky and laborious work, they sell the shea fruit along the roadside for just pennies. The competition is high because each woman has her own stand with the same produce. That drives their prices down.

Convinced there could be a better business solution, Just Shea partnered with a local organization to create a women’s collective. The women now work as a team to sell their shea and as a result, are able to secure better wages. More than that, as part of the collective, women are provided with protective gear, keeping them safe as they harvest.

Now, Just Shea sells four body products. With a purchase of Just Shea Lips, Face, Hands and Feet, they can provide a protective jacket with hood, gloves, protective pants, and boots to one woman.

I hope you’ll check them out and know that whether you pamper yourself or treat someone else, you are providing a life-changing resource to one woman in Ghana.

~Lindsey, C.E.O

P.S. Did you know that it takes 10-15 years for a Shea Tree to produce it's first fruit and 20-30 years until full production? I can hardly wait one year for my strawberry plants to produce fruit!

Shop and Suppot Just Shea